BEFED opens at Lingotto in Turin: Chicken and Beer in the Heart of the Famous Shopping Center

The number of restaurants in Turin offering the famous ‘Chicken & Beer’ formula rises to four. Significant employment opportunities: 10 employees at the opening set to grow thanks to the agreement between Blooming Group and BEFED Franchising.

Following the two restaurants in Settimo and one in Nichelino, new BEFED restaurants are continuing to open in Turin, with the latest one inaugurating on March 16th at the Lingotto Shopping Center on Via Nizza. The popular restaurant, famous for its unique chicken and craft beer, along with fries, sandwiches, and burgers, cuts the ribbon at 6:00 PM with a grand opening party open to the public. The event starts with chicken tastings for everyone until 8:00 PM, followed by table service and takeaways until 10:00 PM.

The new BEFED at the Lingotto Shopping Center offers 60 seats. Open seven days a week, service runs from Monday to Thursday from 12:00 PM to 3:00 PM and 6:00 PM to 10:00 PM, extended to 11:00 PM on Fridays; Saturdays from 12:00 PM to 11:00 PM, and Sundays from 12:00 PM to 10:00 PM. The restaurant has been renovated with particular attention to sustainability and usability of space. During the opening phase, there are 10 employed staff, with more expected to be hired in the following months.

At Lingotto, guests can enjoy the famous BEFED chickens, an exclusive selection from Vallespluga, raised on land and cooked according to a secret recipe, always making them appetizing, delicate, tender, with a fine and slightly spicy taste. These are complemented by the artisanal BEFED beer, blond or red, on tap or in bottles, also available in many different seasonal shades.

The BEFED in Turin Lingotto, like the other three already open restaurants, caters to both young people and families with children, who will be welcomed with a menu tailored to them.

The successful program of new openings continues thanks to the agreement between Blooming Group and BEFED Franchising for the development of the brand: approximately 100 new jobs in total. In an environment that puts people at the center with targeted growth programs and excellent safety standards.

“We are opening in the heart of an extremely interesting shopping gallery,” emphasizes Maurizio Cimmino, Executive Vice President of Blooming Group, the 100% Italian company based in Turin specializing in creating, expanding, and managing networks of high-quality food brands. “We are proud to contribute to a season of decisive development at the Lingotto Shopping Center, which we find particularly in line with our philosophy: we are at the opening of our third location; in addition to BEFED, we have also opened a Burger King restaurant and a Barber Shop in recent months.”

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