Starting from May 18th, the renowned “Chicken & Beer” formula with evening entertainment returns, targeting young people, families, and children. With 4000 square meters of outdoor space and 600 seats, this initiative has significant employment implications: 20 employees are expected to grow thanks to the agreement between Blooming Group and BEFED Franchising Srl.
For those who love outdoor dining, the BEFED venue in Vago di Lavagno (VR), located at Via delle Quattro Strade 12, reopens for the summer. Known and loved for its unique grilled chicken and craft beer served in a cheerful green environment.
The inauguration is scheduled for Thursday, May 18th, starting from 6:30 PM with tastings of chicken and beer offered until 8:30 PM. The service will continue at the table accompanied by music and entertainment.
At BEFED in Vago, there’s more than just dining; there’s also sports with beach volley and minisoccer available for evening matches. And for children, there’s a dedicated area with games, inflatables, and much more.
Within the 4000 square meters of outdoor space, with 600 seats, you can enjoy the famous BEFED Chicken, an exclusive selection of Valle Spluga chicken, raised on the ground, and cooked on a live grill according to our secret recipe that makes it always delicious, delicate, and tender, with a refined and slightly spicy taste. To be paired with BEFED Beer, strictly artisanal and exclusively produced for the brand, blonde or red, on tap or bottled, also available in many different seasonal shades. The menu is also enriched with new proposals for summer 2023, including the club sandwich with chicken or vegetarian, the Veggy Burger, light or gourmet focaccias, fried foods, and platters.
Music and entertainment will not be lacking at BEFED in Vago di Lavagno, where you can enjoy the summer in full BEFED spirit every day. From Monday to Thursday from 7:00 PM to 11:00 PM, Friday and Saturday from 7:00 PM to 12:00 AM, and Sunday from 7:00 PM to 11:00 PM.
The reopening is made possible by the agreement between Blooming Group and BEFED Franchising for the brand’s development, which had already seen the opening of the venue in Soave.
“We are delighted with this reopening,” highlights Maurizio Cimmino, Executive Vice President of Blooming Group, the 100% Italian company specialized in creating, expanding, and managing networks of outlets for quality food brands. “We wanted to further improve the summer BEFED proposal, which was already appreciated last year for its spirit of conviviality and healthy fun it expresses. The area can count on a pleasant and safe place for young people, but also for families and children, in a pleasant, sustainable, and decidedly cheerful environment. Blooming confirms its interest in developing restaurants in the area with significant immediate and future employment implications.
Indeed, there are 20 employees at the BEFED restaurant, expected to grow thanks to the agreement between Blooming and BEFED Franchising.
“Since the first time I stepped into a BEFED pub, I became the number one fan of the Chicken,” stated Gianpietro D’Adda, president and CEO of BEFED Franchising Srl. “There are thousands of customers who, like me, can say they’ve had the same experience. Probably, that’s the secret of our brand,” Gianpietro D’Adda continued. “BEFED started this 2023 by confirming the willingness to continue the growth trend of 2022, also thanks to relevant partners like Blooming, with whom we are happy to toast to the upcoming opening of the new season of the Vago venue.”
