Blooming Group and Miroglio Sign a Development Partnership

March 2024

Blooming Group, through its subsidiary Bros S.r.l., and the Miroglio Group sign a partnership to collaborate on retail development.

The partnership involves joint management of selected retail stores under Miroglio’s brands Fiorella Rubino and Oltre, with the goal of further strengthening their market presence and impact through Blooming Group’s extensive expertise in retail operations.

“We are very pleased with this new partnership with the Miroglio Group,” says Barbara Graffino, Executive Vice President of Blooming Group. “We have always appreciated the quality and positioning of their products, and we share the same values—especially the central role of people in brand development. This collaboration also reinforces our strategy as a Multi-Brand operator and enables expansion into new geographic areas and a new sector: women’s fashion.”

Blooming Group SpA is an industrial group active in the retail sector. Founded in 2017, Blooming is now a leading player in Italian retail, operating brands such as Burger King, Befed, Jean Louis David, The Barber & Co, and its proprietary brands Lab and Il Barotto.

We nurture brands is the claim guiding Blooming’s development, with a strong presence across Northern Italy. A deep focus on sustainability and people-centric values defines the group, which currently employs over 500 people.

An experienced management team leads the company with the strong ambition to grow by supporting employment and the development of the communities where it operates.