Blooming Group strengthens its partnership with Miroglio with two new stores joining the network

9 september 2025

As of 9 September 2025, the Fiorella Rubino store in Pavia and the Oltre store in Vigevano will officially join the Blooming Group network, managed by the subsidiary BROS S.r.l.

This step marks a new phase in our shared path with Gruppo Miroglio, built on mutual trust, a common industrial vision, and a strong focus on the customer. Our goal is to enhance the brands and their local territories, ensuring continuity of identity, high quality standards, and an in-store experience curated down to the finest detail.

Throughout September, two additional Oltre openings are also planned, confirming the Group’s commitment to developing and growing its retail network.

Our sincere thanks go to Gruppo Miroglio and to everyone involved for the joint effort. We look forward to welcoming you in store from 9 September.

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