A MENUFOR EVERYONE.
Since 1954, Burger King has built a menu that grows with its customers: iconic flame-grilled burgers alongside chicken, salads, plant-based options and bundles designed for every lifestyle.
no one left out.
QSR Benchmark
THE INCLUSIVE
MENU is
our strength.
Burger King does not choose between healthy and indulgent: it offers both. Every customer finds their answer — whether they seek a classic Whopper, a light salad or a plant-based burger. This is the true promise of the brand.
here.
The Origins — Burgers Only
Burger King was born in Miami with a simple idea: the flame-grilled burger, more flavourful and authentic. The menu is essential — Whopper, fries, drinks. The identity is clear from day one.
Expansion & First Variants
The menu grows with new burgers, onion rings and the first breakfast items. BK begins to serve a more varied clientele, expanding consumption occasions beyond lunch.
Chicken Arrives
With growing demand for beef alternatives, BK launches its chicken burger line. The Chicken Royale becomes an international best seller. The menu forks: red and white meat coexist.
Salads, Wraps & Healthy
Nutritional awareness grows. BK introduces structured salads, wraps and lighter options. For the first time, the brand acknowledges that the customer also wants something “healthy” — without abandoning the core.
King Deals, Bundles & Kids
Attention shifts to value: the era of bundles and combo menus begins. The King Junior Meal captures families. Promotions combine multiple products to meet different needs in a single purchase.
The Chicken Push
Chicken becomes the second category by volume, with a BKNO share today at 23%. BK invests in raw material quality — in Italy with Fileni chicken — and expands the range: crispy, grilled, strips, wraps and nuggets. The chicken category stops being an alternative and becomes an independent traffic driver, capturing a younger audience attentive to protein quality.
Plant-Based & Localisation
The true inclusive breakthrough: BK launches the Plant-Based Whopper in collaboration with Impossible Foods. In Italy, Italian Kings are born, with local ingredients like mozzarella and parmigiana. The menu becomes a mirror of society.
Product Innovation: Cheddar & New Chicken Patties
2025 marks a new phase of menu premiumisation. BK introduces burgers with a cheddar patty — an original proposition that blends meat and cheese directly into the patty, delivering a more intense and distinctive taste experience. In parallel, new chicken patties arrive with updated recipes: improved texture, greater juiciness and an expanded crispy range. Two levers to raise the quality positioning of the menu while maintaining the brand’s accessibility and recognisability.
Suppliers & Quality.
Every product in the BKNO menu starts from a selected and controlled supply chain. The March 2026 price list counts over 200 items divided into three operational categories: F (Frozen), A (Ambient/Dry), R (Refrigerated).
The BKNO procurement model is built around QSL (Quick Service Logistics) as a centralised logistics partner and intermediary: QSL manages the entire distribution chain between product suppliers and restaurants, coordinating orders, storage at the Nogarole Rocca central warehouse and deliveries to individual outlets. This model ensures quality standardisation, optimised transport costs and centralised temperature control throughout the supply chain.
Below are the key suppliers by product category and quality control procedures.
